DoodleMoo – Creative Director & Founder
DoodleMoo is an independent lifestyle brand I founded and developed from the ground up, shaping everything from its visual identity and Ecommerce experience to product design, illustration, packaging and campaign creative. Over the past ten years, I’ve evolved it into a distinctive, colourful brand spanning digital and physical touch points.
Featured in Stylist and on television including Tattoo Fixers and The Circle, DoodleMoo has grown from an independent idea into an award-winning brand, with products sold across the UK, Europe and the USA.
My role Founder · Creative Direction · Brand Identity · Ecommerce · Product Design · Illustration · Packaging · Digital Marketing · Social · Email · Wholesale
Brand & Creative Direction
Building a distinctive visual identity across Ecommerce, product, packaging, photography and social, creating a cohesive brand world across every customer touchpoint.
UX\UI • ART DIRECTION • ECOMMERCE • CONTENT • EMAIL
Ecommerce & Digital Experience
Designing and evolving DoodleMoo’s Shopify experience across desktop and mobile, combining bold visual storytelling with clear navigation, responsive layouts and a consistent brand experience.
UX\UI • ART DIRECTION • ECOMMERCE • CONTENT • EMAIL
Product Design & Illustration
Creating original products from concept and illustration through to finished pieces, spanning art prints, jewellery, stationery and homeware.
ART PRINTS • JEWELLERY • STATIONERY • HOMEWARE • PACKAGING
Campaigns, Content & Brand Growth
Art directing and creating campaigns across social, email and Ecommerce, from product launches and seasonal content to photography, video and digital marketing.
SOCIAL MEDIA • EMAIL MARKETING • LAUNCH CAMPAIGNS • POP UP & EVENTS • PHOTOGRAPHY • COMMUNITY
