I’m Emily, a graphic and digital designer working across branding, e-commerce, campaigns and illustration.
London-trained and raised between cultures, I’ve always been drawn to bold colour, typography and ideas with personality. My experience spans established brands including Ann Summers, Mercedes-Benz, Bang & Olufsen and Grazia, alongside independent businesses and my own creative ventures.
More than just design
I’m also the founder of Doodlemoo, the independent lifestyle brand I’ve built from the ground up, creating everything from the visual identity and e-commerce experience to illustration, products, packaging, campaigns and content.
Running my own brand has shaped the way I work as a designer. I care about how something looks, but I also understand the commercial side, connecting with customers, creating consistency and making design work hard for a business.
Designer, maker & business owner
Digital, e-commerce
& UX
Alongside graphic design, I’ve developed hands-on experience in UI and UX through designing and building e-commerce and digital experiences. From running my own Shopify store to developing Indielane, an independent brand marketplace, I’ve gained practical experience thinking about user journeys, navigation, responsive design and how people interact with a brand online.
A little beyond design
Art, interiors, architecture, travel and culture are a constant source of inspiration for me. I love discovering exhibitions and new places, and I'm happiest when I'm making something, whether that's designing, illustrating or experimenting with a new idea.
I bring that curiosity, energy and a little Latin flair to the work I create.
Have something interesting in mind? Let’s work together →