Ann Summers

Digital design · Ecommerce · CRM · Social · Campaign rollout · GIFs & simple animation.

As Digital Designer at Ann Summers, I created digital-first campaign work across E-commerce, CRM, social, paid media and brand communications.

Working closely with the ecommerce, marketing and development teams, I translated campaign concepts across multiple customer touchpoints, balancing strong visual creative with brand consistency, responsive design and the customer journey.

My role
Digital design · Ecommerce · Landing pages · CRM · Paid & organic social · Campaign rollout · Illustration

Our Pleasure Positivity Project

Landing Page · Digital Design · Illustration

I refreshed the visual identity for Ann Summers' Pleasure Positivity Project, creating a bolder, more playful direction for an initiative focused on breaking down taboos around female sexuality.
I developed the new look using vibrant colours, typography and graphic elements, then designed the responsive landing page for desktop and mobile, which went live on the Ann Summers website.
The challenge was to give the project its own personality while keeping it recognisably part of the Ann Summers brand.

Ann Summers × Love Island

Campaign · Ecommerce · Social

I created digital assets for the Ann Summers × Love Island collaboration, bringing the visual identities of both brands together across web, mobile and social media.

Instagram Stories Assets for Spotted in the Hideaway - Ann Summers x Love Island

Assets for Till Screens and Website product pages - Ann Summers X Love Island

Ann Summers × Mighty Hoopla

Campaign · Digital · Print · Event Creative

I created digital and print assets for Ann Summers' Mighty Hoopla collaboration, working with an external PR agency to bring elements of both brands together across event and influencer communications.

E catalogue for the Ann Summers X Mighty Hoopla event

Layout with Ann Summers branding and Mighty Hoopla graphic elements which makes it a fun festival feel.

CRM & Email Design

Email design · Campaign rollout · Responsive layouts · Brand consistency

Alongside e-commerce and campaign work, I supported the CRM team with responsive email design, translating campaign creative into engaging, on-brand customer communications.

Illustration & Icon Design

I developed bespoke icon sets for the Ann Summers Amazon store and the redesign of Connect, creating a consistent visual language to communicate product features and information.

Motion & Social

Creating simple animations and GIFs for digital campaigns, social content and promotional communications.