Ann Summers
Digital design · Ecommerce · CRM · Social · Campaign rollout · GIFs & simple animation.
As Digital Designer at Ann Summers, I created digital-first campaign work across ecommerce, CRM, social, paid media and brand communications.
Working closely with the ecommerce, marketing and development teams, I translated campaign concepts across multiple customer touchpoints, balancing strong visual creative with brand consistency, responsive design and the customer journey.
My role
Digital design · Ecommerce · Landing pages · CRM · Paid & organic social · Campaign rollout · Illustration
360° Campaigns – I developed campaign creative across multiple customer touchpoints, adapting concepts for ecommerce, CRM, paid social, affiliates, display, organic social and in-store digital screens. Campaigns ranged from product launches and promotions to major cultural and seasonal moments.
Our Pleasure Positivity Project
Landing Page · Digital Design · Illustration
I designed a standalone landing page and visual identity for Ann Summers' Pleasure Positivity Project, creating a fresh, playful identity using colour and illustration while maintaining a clear connection to the wider brand.
Landing page Desktop view
PPP page Mobile Version
Ann Summers × Love Island
Campaign · Ecommerce · Social
I created digital assets for the Ann Summers × Love Island collaboration, bringing the visual identities of both brands together across web, mobile and social media.
Instagram Stories Assets for Spotted in the Hideaway - Ann Summers x Love Island
Assets for Till Screens and Website product pages - Ann Summers X Love Island
Ann Summers × Mighty Hoopla
Campaign · Digital · Print · Event Creative
I created digital and print assets for Ann Summers' Mighty Hoopla collaboration, working with an external PR agency to bring elements of both brands together across event and influencer communications.
E catalogue for the Ann Summers X Mighty Hoopla event
Layout with Ann Summers branding and Mighty Hoopla graphic elements which makes it a fun festival feel.
CRM & Email Design
Alongside e-commerce and campaign work, I supported the CRM team with responsive email design, translating campaign creative into engaging, on-brand customer communications.
Email design · Campaign rollout · Responsive layouts · Brand consistency
Illustration & Icon Design
I developed bespoke icon sets for the Ann Summers Amazon store and the redesign of Connect, creating a consistent visual language to communicate product features and information.
Icon design
Icons for Ann Summers Amazon and product pages
Motion & Social
Creating simple animations and GIFs for digital campaigns, social content and promotional communications.