Museum of Happiness

Brand Identity · Campaigns · Environmental Graphics

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Museum of Happiness – Brand Identity & Creative Direction

Museum of Happiness is a London-based social enterprise exploring the art and science of sustainable happiness. Following backing from Facebook, I was brought in to help create a joyful and distinctive identity that could work across campaigns, events and physical spaces.

My role Creative Direction · Brand Identity · Graphic Design · Illustration · Typography · Print & Digital
Created in collaboration with Ivan Listo

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Identity & Concept

The identity was designed around the idea of happiness through connection.
The circular logo represents people coming together, with ten surrounding dots forming a sun-like symbol. Each dot also connects to one of the ten themes within the Museum of Happiness manifesto, creating a visual system that could extend beyond the logo across the wider brand.

The bright, uplifting colour palette was inspired by sunshine and its association with happiness, warmth and positive energy, giving the identity an optimistic and approachable feel.

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Brand Applications

Bringing happiness to life. Extending the identity across print, campaigns, social content and event materials, creating a playful and recognisable brand across every touchpoint.

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Brand in Space

Creating a joyful brand experience. Bringing the identity into physical spaces through signage, wayfinding and environmental graphics, creating a welcoming and uplifting experience.

A happier world together

The Museum of Happiness identity was designed to make happiness feel visible, accessible and shared, creating a playful visual language that could grow from a simple brand idea into a vibrant experience across print, digital and physical spaces.

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