Museum of Happiness - Branding Print and Digital

The Museum of happiness is a London-based
not-for-profit social enterprise who shares the art and science of sustainable happiness with individuals, communities, schools and organisations.

I redesigned their logo to represent people coming together while reflecting their 10 core “Happy World” beliefs. To evoke a sense of sunshine and positivity, I used a vibrant yellow and orange colour palette. I also created 10 illustrated symbols representing each belief, using bright, cheerful colours to convey fun, happiness, and approachability. Building on this visual identity, I designed a range of branded materials including posters, postcards, notebooks, tote bags, roller banners, badges, and digital assets for their website and social media channels.